The challenge:
Dr Lim engaged an external digital marketing agency but his campaigns were not performing. Budget was wasted on nonperforming keywords and high Cost Per Click due to the incorrect campaign set up. The leads he received were not turning into genuine conversions.
Dr Lim wanted to find another agency who could capitalise on his
personal brand to get more patients.
The Solution:
SEM
- Conducted SEM audit to uncover underlying performance issues and research on areas for improvement
- Removed non-performing keywords and expanded on negative keywords list
- Included brand and Dr Lim’s personal name keywords
- Narrowed down on high converting audiences by bidding on specific treatments and conditions.
The Solution
Increase in Google Rankings
0
%
Increase in paid traffic over the past 180 days
0
%
Improvement in Click Through Rate
0
%
